Google Analytics Audit
Google Analytics is at the heart of our data-driven approach. Our certified experts conduct thorough audits to ensure the accuracy and integrity of your data. We delve into over 100 data points, verifying proper traffic filtration, tracking of website goals and events, and setting up marketing attribution for actionable insights.
What sets us apart is our team’s collective expertise. Every member, from analysts to project managers, is Google Analytics Certified, ensuring a deep understanding of your data and business objectives. With us, you have dedicated professionals committed to maximizing the potential of Google Analytics for your business.
Rest assured, we’re here to guide you every step of the way, from tracking implementation to data quality control. Let’s propel your business forward with the power of Google Analytics.
Our Google Analytics Audit
Goal & Event Tracking
Effective goal and event tracking are fundamental components of any analytics setup. Your website likely has specific actions you want users to perform, such as form submissions, guide downloads, video views, or purchases. Properly configuring goal and event tracking ensures accurate measurement of these actions, demonstrating the success of your marketing endeavors. We ensure that your goal and event tracking mechanisms are accurately set up, enabling continuous tracking of the ROI of your digital marketing initiatives.
Site Search Configuration
Site search tracking, often overlooked, is a valuable feature in Google Analytics. If your website includes an internal search function, users are likely utilizing it to find content or services. Tracking the search queries users input on your website allows you to prioritize content and adjust site navigation as needed. Internal site search data offers various insights and optimizations, starting with effective tracking.
Attribution Tracking
Digital marketing generates vast amounts of data, making it one of the most tracked marketing methods available. However, deciphering this data can be overwhelming. To gain a comprehensive understanding of how your digital marketing channels collaborate to drive traffic, revenue, and conversions, proper attribution reporting is essential. From SEO to paid advertising, social media to email campaigns, attribution tracking provides insights into how each channel influences the others. With detailed attribution tracking, you gain a holistic view of how your digital marketing channels synergize to enhance traffic and conversions, identifying opportunities for improvement.
Codetracking
Proper setup of Google Analytics code is essential for its functionality. Our team meticulously ensures that Google Analytics tracking is correctly implemented on every page of your website. Additionally, we verify that data is accurately filtered to provide you and your marketing teams with a comprehensive understanding of your website’s performance.
Domains & Subdomains
When dealing with multiple domains and subdomains, data accuracy becomes crucial to avoid inflated metrics. Our experts conduct thorough checks to ensure that cross-domain tracking is effectively implemented across all your website’s domains. This ensures a holistic view of your digital ecosystem and enables monitoring of user engagement across multiple properties.
Account
Managing multiple properties and views can be complex, particularly for larger websites. Our team ensures that your Google Analytics account structure is appropriately configured. We verify that all profiles contain accurate data and dashboards, and we set up user permissions to prevent inadvertent data manipulation. Furthermore, we ensure proper data filtering across views, ensuring that users only access relevant data.
Roadmap
